About Us

Dear Valued Customer,New Sign

I would like to introduce myself, my name is Robert LaGrotta and I’m the owner and founder of Center Valley Automotive (CVA) located in Reseda for 35 years.

I opened the doors to CVA in 1983 with an insurance background that fed my knowledge in understanding how important not only the quality of repairs but the overall experience throughout your repairs, from start to finish. I established Center Valley Automotive in 1983 and developed the business into a respected auto repair facility with the community and the insurance industry. Center Valley Automotive is fully licensed, insured, equipped and certified.

We are certified with Honda, Acura, Nissan, GM, & Chrysler, Jeep, Dodge as well as a Direct Repair Facility for Farmers , 21st Century , Travelers, Safeco and Liberty Mutual Insurance. We are the preferred repair shop of choice for Hamer Honda in Reseda.

Center Valley Automotive is dedicated to the complete and total satisfaction of its customers. Our goal will be 100% satisfaction, 100% of the time. Our standards will not be set by our competition, but our organization will set the standards by which our competition will be measured.

At Center Valley Automotive, our technicians have Collision Industry Certififactions (ASE and ICar). This means that on an on going basis, our technicians continue to get the highest level of training in the auto collision repair industry.

“Where Quality Comes First” what that means is that in every step of the process, from auto body repair to the paint process, there’s one thing that always comes first here, and that’s quality repair every time.

The perception of our customers is the reality of which we must set our standards. Our standards of appearance, quality repairs and service must be of such high quality that our customer’s perception of us will in no way be jeopardized. Our purpose is to completely satisfy our customer’s needs, wants and desires with fast service, perfect fit and finish all with professional service and appearance.

Our image will at all times be one of professionalism, marked with fast and accurate service. Our customers are treated with honesty and with integrity. Our company will be a source of solutions to our customers.

Our goal is to be the most professional, the best looking, the best trained, to give the best service, be the most courteous, the most trusted, the most referred, and the most prosperous.

We are operated under the same family ownership for 35 years. You can be confident that our motto is, “there is no excuse for poor quality.” At Center Valley Automotive, superior customer service is always consistent and you can feel safe knowing that here, you are family!